North Carolina Esthetician Ebook Continuing Education

COMMUNICATION SKILLS FOR SALON PROFESSIONALS Final Examination Questions Select the best answer for each question and mark your answers on the Final Examination Answer Sheet found on page 44, or complete your test online at EliteLearning.com/Book 21. Which of the following is NOT a helpful tip for communicating effectively through email? 26. The three rules of self-promotion are:

a. Professionalism, exposure, and loyalty. b. Professionalism, repeat business, and confidence. c. Loyalty, confidence, and professionalism. d. Exposure, confidence, and loyalty. 27. When building a client email list, it’s important that stylists: a. Get express permission from clients, preferably in written form. b. Create a spreadsheet to keep track of their email list. c. Don’t inundate your clients- one email a month is enough. d. All of the above. 28. When making recommendations, stylists should NEVER: a. Specify exactly why they are recommending a specific product. b. Use the hard sell. c. Make time for client responses and questions. d. Always offer the most affordable options you can. 29. Which of the following statements is TRUE? a. Stylists should wear whatever they want to work. b. Stylists should always dress in formal wear for work. c. Stylists should verify their salon’s policies on how to dress for work. d. Stylists shouldn’t care about the impression they give their clients. 30. One of the most appreciated of all rewards is: a. Discounts. b. Anniversary appointments. c. Birthday specials. d. Raffles.

a. Be sure to use a proper header in the subject line. b. Keep an informal, conversational tone when writing professional emails. c. Keep emails brief, but include all relevant important information. d. Don’t use email to berate or bully someone. 22. People visit professional stylists for their expertise. Which of the following would be appropriate for stylists to discuss with their clients? a. The stylist’s personal life. b. The stylist’s opinion on the other stylists at the salon. c. A new shampoo product line. d. The stylist’s political opinions. 23. If the client asks a stylist for their advice, the stylist should NEVER: a. Try to pretend they know the answer to a client’s question that they don’t. b. Provide a time for the client to ask questions about their treatments. c. Accept when a client says “no” to a suggestion. d. Always let the client know what they can and cannot do. 24. When developing their social media presence, stylists should: a. Post plenty of professional photographs. b. Engage customers through the use of small giveaways or contests. c. Use an informal or conversational tone. d. Both A and B. 25. The Big Three of business exposure are:

a. Printed ads, radio spots, and web marketing. b. Web marketing, printed ads, and television commercials. c. Printed ads, web marketing, and word of mouth. d. Word of mouth, television commercials, and web marketing.

Course Code: CNC02CS

EliteLearning.com/ Cosmetology

Book Code: ENC0824

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