the line. A new professional should not perform peels or microdermabrasion without experience in skincare followed by full training in their use by the manufacturer. Reading the instructions is not enough for these treatments. Asking the right questions After finding the lines of interest, the person making the decisions must ask certain questions prior to commitment. ● Do you have a required opening order? Many salons appreciate a standard opening order, as they don’t know what products to choose. Those who know what they want, however, may not appreciate this requirement. They know what they want, and the standard opening order may not fit their needs. This should be asked early in the investigation of a line. ● Most salons adding skincare are initially too small to spend the amount of money required in an opening order. The opening order of some lines is around $5,000 or more and contains products that will never be used in the salon setting. In these instances, the purchasers need to negotiate the order or move on to a line that supports small skincare businesses. ● Do you have smaller sizes in your professional products? One-room skincare salons need to purchase professional products, but not the large sizes designed for large spas that churn through clients. Check to see whether the line is capable of selling smaller sizes. If not, a lot of money will sit on the shelf for a long time. ● Do you have a minimum order requirement? Again, minimums may not be possible for small salons to meet when ordering. Many lines miss out on a salon that will grow into a large client because they insist on a high minimum order requirement. Discuss this with the line. ● What are the recommended home care prices? The product line must fit the demographics of the salon’s The value of facials Professionals performing skincare should be educated in the benefits of having facials so that they can explain these benefits to their clients.
After the room is up and running, more products can be added as needed, but in the beginning, the products listed above are the needs. Lines that support this philosophy may be more difficult to find, but this is what a new room needs.
clientele. In reality, however, most salons underestimate their clients’ willingness to spend and/or fail to train their professionals to sell, forcing the products to sit on the shelf. ● Do you have education available? If so, how and where is it available? A salon with a new skincare room needs education. Know that with most lines, if they do not have a rep in the salon’s area, little education will be provided. ● May I see your manual, either online or as a physical manual? Many manuals are merely product catalogues or just a small step above. A detailed manual/product link should be provided, including protocols and product information. ● Will I have a sales representative calling on me? Some owners believe this is important in keeping up with new developments. Others consider them a bother. ● May I have some product to try? Purchasers must try the product or find someone to do it. This person must be experienced, know what to look for in a line, and perform a well-structured trial of the products with live clients who are receiving the menu services. This is a very important aspect of the choice of a line. ● What are your payment requirements? Most lines expect full payment on order of product, though this can be negotiated in a few instances. Salons must choose treatment lines carefully or be ready to divorce them down the road. And as with marriage, this can be a very expensive separation.
“Why should I get a facial?” The value of facials (is an abbreviated list of answers to questions that the salon can print to post in the salon and/ or use as a marketing tool in other ways. Education for professionals is below. Place the following explanation of facials in salons where the clients cannot miss it. They just don’t understand . . . “Why should I have a facial?” Analysis by a professional: A trained skincare professional will look closely at your skin and advise you on how to attain or maintain healthy, beautiful skin. Deep cleansing of the skin : Your skin must be clean to allow it to maintain a healthy balance. A monthly deep cleansing with the proper technique by a trained professional is advised. Professional facial massage allows deeper penetration of professional and home care products. It also improves the skin’s overall appearance Professional facial massage opens the pores of your skin, allowing penetration of professional products designed to attain and maintain beautiful skin. Professional extraction, when needed : “Picking” can damage and scar your skin. A trained professional can extract, when needed, after preparing the skin and using safe and gentle methods. Professional recommendations : Your skincare professional is trained to recommend the services that will be most beneficial to your skin Professional products : Your skin care professional wants the very best for your skin and has chosen products for use in your facial that will provide wonderful nurturing for your skin. Pampering by the professional : Pampering is the best stress reliever there is! Defining a skin type Extensive information can be found online and in
cosmetology students may graduate without a solid understanding of how to define a skin type, which is the very basis of determining a treatment plan for a client’s skin.
publications that describe various skin types. The large volume of information can make it so confusing that
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Book Code: ENC0825
EliteLearning.com/Cosmetology
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