Classic If your service list is basic, you are probably considered a classic in your field. For instance, “Jill” may be an esthetics master that offers specialty facial scrubs and chemical peels and microdermabrasion services. “David” has mastered high quality basic facials and warm towels over the years of his beauty career, and has no intention or interests in changing what works for his clients and their skin care regimen. There is no better out of the two. Services offered are strictly a matter of personal preference. There is a difference in risk and cost. The classic cosmetologist probably will have less costs associated with expenses. It may even be easier to budget because processes will not change much over the years. A cutting edge beauty professional may have higher cost with new products, training for continuing education, and advanced training with specialists. The upside is that, the higher cost of the service for the provider, the costs for the customer increase as well. Be aware that there are dangers with becoming stagnant in your services and skills. As with any skill, things change, and advancements are made periodically by the regulatory agencies controlling the standards and practices of each field. Are you putting any effort into staying abreast of changes in the services that you consistently offer? Being reliable is a wonderful reputation to have. People need to know that you will be there Goal setting A goal-setter knows what they want out of their career. They create a plan, or sets goals to achieve the things that matter most. Goal-setters have a desire to succeed. The perception of success can differ for each individual. Material possessions may be a motivation. Or maybe becoming a published artist is the goal. You may want to be an artistic director for your company. With proper planning and mentorship, all your goals are within reach. Setting long-term goals will help direct your actions. Long-term goals can be broken down into short-term goals, and short-term goals can be small enough to be completed each day. Goal-setters maintain focus on the long-term goal finished results. Short-term goals can be attained with detailed Earn what you are worth Designing a reasonable and suitable pricing structure for your beauty business is a process that requires serious evaluation of your services and skills. If you are the salon owner or booth renter, the responsibility of setting prices is yours. We spoke of all the things that make clients stay in your facility. A high level of customer service and attention to the details in regards the customer’s level of comfort will keep your salon busy. Now, we have to make sure that the clients are paying you what you are worth. Some ways of knowing you may be due for a raise: 1. High retention rate. If most of your customers are returning, this means they are satisfied with your services. Clients stay where they feel their needs are being met and they feel their business is appreciated. 2. Word of mouth referrals. Word of mouth referrals are an honor because existing clients respect and appreciate your services enough to bring others in to receive your services as well. If your new client volume is created mostly by word of mouth, you are on the right track. 3. Your prices have been the same for over five years. There are some companies that offer raises yearly or based upon sales. Some items are sold based on market value. These prices change and increase quite frequently. Unfortunately, professionals can forget ourselves when it comes to cost of living increases. Three years ago, your gas, milk, eggs, and clothing were likely less expensive. You have to make adjustments in your pricing to accommodate your lifestyle.
and that you will deliver consistently over the years. Clients however, do not want to watch your consistency turn stale or boring. Classic beauty professionals will face some of the following challenges: ● Maintaining a high level of customer service and professionalism with all clients. ● Offering great salon services even if these do not change frequently. After doing something hundreds or thousands of times, you should not start skipping steps. ● Ensuring a healthy relationship with clients and co-workers by remaining trustworthy and staying within professional boundaries. ● Some clients will seek out new services and products elsewhere if they cannot get them from you. ● Losing energy for the industry. Becoming stagnant can cause existing clients to lose interest in your services and repel new clients from seeking your product. Who are you as a beauty professional? Are you a combination of these types? Now that you have an answer to those questions, setting goals will assist in advancing you to the next steps of your career. and focused planning. Goal-driven success can begin by writing down your personal and professional desires. Then list ways you can attain the things you want. Evaluate realistic options for obtaining the smaller things required to get what you want. When you consider what you want to accomplish in your salon, consider what it will take to reach your goals. With any business venture, you have to create a sensible, sound, and solid plan. Before all things are considered, the need for a high level of customer service has to be at the top of the priority list. High quality service is attainable for any beauty professional who seeks to please their clients. 4. You have paid for extensive training that earned you a title or a skill that will be used in your business on a consistent basis. We pay doctors more because they have a doctorate degree. Experience and training were not free to obtain. It should not be free for people to utilize and benefit from your investments. 5. You have rave reviews online about your service and your business. Some ways of knowing you are not in the position to raise your prices: 1. You have a high level of customer complaints. If customers are asking for refunds or refusing to pay because of bad service, an evaluation of staff members, skill levels, and available training must take place immediately to avoid a total loss of your business. 2. Clients come in for one or maybe even two visits, but never become regular clients. 3. You are the ‘back-up’ person for many of your client’s regular service providers. 4. You find yourself unoccupied on days when others in the salon are busy. 5. You find that your training is outdated. People are not purchasing your services because they are going to the people who offer the updated services that they prefer. 6. You have read bad reviews of your business online.
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Book Code: ENC0824
EliteLearning.com/ Cosmetology
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