Chapter 2: Be In High Demand and Earn Your Worth 2 CE Hours
By: Jasmine Davis Learning objectives
Describe the process you will use to design a suitable and reasonable pricing structure. Discuss why competitive pricing matters. State clearly how to maintain professionalism in your facility.
After completing this course, the learner will be able to: Perform evaluations on yourself and your business. Describe the steps you can use to ensure salon visits are consistently exceptional. Identify who you are as a beauty professional and why this matters. Course overview Being in high demand and charging what you are worth are topics that weigh on the minds of most professional beauty industry workers. Of course, everyone wants to make top dollar and high-earning beauty professionals have the tools and skills needed to achieve a financially secure career. Introduction There is no big secret to success as a beauty professional. It just takes work to acquire skills and use them properly to suit the needs of your business. High-earning beauty professionals seemingly have a certain ‘something’ that you may or may not possess; however, some of the traits of high-earners are learned! Are you providing a service that leaves a positive impression on clients and visitors? If you have doubts about the quality of your service, this course teaches business techniques that will take your career to the next level. You can attain the wealth and knowledge of those who earn more per service. We will discuss what traits and behaviors will advance your career and give you
Let’s explore what it will take for you to join the ranks of the top- notch beauty professionals.
an edge over the competition. We will evaluate several traits of high-earning professionals and why these traits make the difference between taking a vacation yearly, or waiting on walk- ins every shift. Self-exploration and self-evaluation can be scary, but they are important and have to be done in any area of life in which you seek advancement. Enter the following exercises with an open mind. It is just you and the words on the page. You are the only person that can make positive and productive changes for your career. Let’s start now!
SELF-EVALUATION AND SELF-EXPLORATION
smiling faces? To be in high demand, you and the entire staff will be expected to perform duties at a high level of quality. Are you one of the beauty professionals who is more aware of your personal needs than your client’s needs? Answering all of these questions with an open mind will give insight to who are as a beauty professional. loss, skin deficiencies, nail issues, and more. These personal beauty matters can be sensitive for customers. A smile sets the tone of a relaxing and safe environment in which their beauty goals can be met. 3. State the customary greeting of your salon . If there is not one in place, simply say hello, and use the customer’s name if you know it. Using a person’s name is reassures customers that you paid attention to them the last time you met. For new customers, ask their name and share yours. 4. Hang up the visitor’s coat, jacket, or umbrella . This is an act of hospitality that is often overlooked. Of course, if you are unable to walk away from a service you are performing, you can verbally direct the visitor to hang their items in the place designated for these type items. For example, “Hello Ms. Davis! It’s great to see you again. I’ll take your coat for you. And you can follow me to my station.” Or, “Hello, welcome to [Salon Name]. Did you have an appointment today?” 5. Have a customer fill out a client information card and any release forms that are required by the company ownership . Gather whatever information you need to complete the customer’s registration. Clearly explain why the customer has to sign any documents before receiving service. Make sure the release is stated to protect you and your business or staff in case of court involvement. This
It time to be completely open-minded, and honest with yourself about who you are as a beauty professional. Take a minute and visualize what your clients feel, think, and hear when they enter into your salon. What is their overall experience in your facility? Are they greeted with the smell of your lunch that you ate at your station? Are they greeted by friendly staff members with Salon experience There are a series of actions that a skilled, high-earner does when a client walks into the facility. Take note, as these are actions that should be done for both repeat customers and new customers. Do not take a person’s patronage for granted as they do not owe you any business whatsoever. If you opt out of smiling and being courteous, they may opt out of coming into your facility. These are the series of actions high-earner take when a client arrive (If there is a receptionist on duty, some of the first steps should be performed by this individual): 1. Review customer records if they are available before the customer’s arrival . As a service provider, you need to know who your clients are, what they want, and what they do not want. Having strong records will assist in this process. Review previous customer appointments and their requested services. There are times when professionals have to refuse services, alter services because of unavoidable circumstances, or cancel/postpone services for safety reasons. Setting aside time to prepare for each customer visit helps to prepare your mind, and adjust your comments to suit customer needs. If this is a first time customer, prepare any documents or release forms that will be needed to perform their service. 2. Smile . Smiling relaxes patrons. For customers that are visiting for basic beauty services, a smile lets them know they will be able to relax. Personal beauty services can deal with hair
EliteLearning.com/ Cosmetology
Book Code: ENC0824
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