Chapter 1: Adding Services to Increase Income 4 CE Hours
Course overview How do salon owners stop wasting their hard-earned money on services and/or products that are not going to work for their clientele? Using protocols for making wise purchases that will support sustained excitement, fill the coffers of their businesses, and prevent their cabinets and storage rooms from being filled with expensive junk is key. Jumping into Learning outcomes After completing this course, the learner will be able to: Calculate the return on investment (ROI) for each service provided and be aware of how to contain costs and increase profits in the salon. Identify the Food and Drug Administration (FDA) class of devices that may be used without physician supervision. Introduction How do salon owners stop wasting their hard-earned money on services and/or products that are not going to work for their clientele? Using protocols for making wise purchases that will support sustained excitement, fill the coffers of their businesses, and prevent their cabinets and storage rooms from being filled with expensive junk is key. Jumping into a service that is not appropriate for the salon’s location/ clientele can be a costly mistake. After completing this basic-level course, the salon professional will come away with new ideas to help increase revenue and broaden their customer base.
a service that is not appropriate for the salon’s location/ clientele can be a costly mistake. After completing this basic-level course, the salon professional will come away with new ideas to help increase revenue and broaden their customer base.
Identify products designed to perform body and facial hair removal and describe their safe use. Explain the difference between treatment-based nail services and traditional method nail services. List the five product line focuses recommended for a skincare room. Sources for salon owners/managers to enhance income with acceptable cost containment include the use of cost- effective equipment, a focus on essential training, and a limited inventory (so as not to tie up resources in floor stock). A location with an eager clientele and the use of judicious marketing can also add to the cash flow of the salon. Attending trade shows, reading industry publications, and monitoring successful competitors can also enhance the salon owner’s knowledge base and income potential.
SPECIFIC SERVICE CONSIDERATIONS
equipment, an owner can ask themselves, “Does this service go beyond the epidermis (outer layer of the skin) in its performance?” If the answer is yes, it is beyond the scope of practice of professionals in the salon and may put the salon owner in danger of losing their license. Another method of inquiry is to ask the manufacturer for its letter of intent (LOI) to the Food and Drug Administration (FDA). All machines in the beauty industry are considered medical devices and must be approved by the FDA. The manufacturer is obligated to submit an LOI to the FDA stating any risks in its use and also the intended class of the device. The classes are as follows: ● Class I, General Controls : These are usually defined as over-the-counter (OTC) level. Owners and managers can interpret this class as “salon level.” This class includes devices such as light-emitting diode (LED) and microdermabrasion equipment. ● Class II, General Controls and Special Controls : These are usually defined as medical level, including devices such as lasers and scalpels. In some states, beauty professionals may perform some Class II services, but only if they are under medical supervision. ● Class III, General Controls and Premarket Approval : These products require FDA preapproval, as well as a scientific review to ensure the device’s safety and effectiveness. They are deemed to have the potential to impair human health or risk illness or injury. Salons may not use them.
When choosing a new service line, consider the service’s appropriateness for the salon’s clientele. In order to be successful, the owner or manager must have an overall understanding of the services their clients crave. Do they prefer relaxation or treatment services? Are they youthful and cutting edge? Mature and aging? Will they purchase this service? Owners must perform this analysis, or the products and equipment may sit in their storage room collecting dust. Before checking costs and other needed information for new gadgets or products, research state regulations to see whether the service can legally be performed by the current licensed personnel. Those who do not do so may ultimately lose their salon licenses, and in some cases their assets. Liability insurance may not cover the damages and costs if a salon performs a service that is outside the scope of practice of its licensees and harms a client, and the state may rescind its license. Clients who are harmed can and do go after the personal assets of the owner in lawsuits. To find out the legalities related to performing a service, owners must first contact the regulatory agency in their state. If the state does not have a ruling on the skill or indicates that “it’s a gray area in the law,” owners must then go to their insurance company—which may send them back to the state board. If both these resources fail to provide a definite “yes,” owners should not make the purchase. It is still an owner’s personal responsibility to fully define whether the service is legal in the state in which they are working. Sometimes simple common sense may do the job. For example, if it is a skincare product or piece of
Page 1
Book Code: CNC0825
EliteLearning.com/Cosmetology
Powered by FlippingBook