Here’s another dress code and personal appearance policy:
The easiest way for a stylist to accommodate daily dress is to buy two to three pairs of neutral colored dress pants. Blue, grey, black, or brown are the best choices. Stylists should also purchase several white, black, blue, or grey blouses to coordinate. In this way, stylists can switch them around and have several outfits to wear.
Black, white, or gray clothing only. Any shade of gray is acceptable. Colored accessories are acceptable and include shoes, scarves, earrings, bracelets, necklaces. Hair must be styled at all times (no one may work with any color or foils on their hair; your hair may not be wet). All pants must be properly hemmed, and may never drag on the floor. No sneakers or flip flops may be worn. Dress attire must be trendy, business casual.
Rewards A reward system is one of the easiest ways for stylists to thank their clients. As with all initiatives, stylists need to clear this with their salon first. There are a number of parameters for a reward system. For one, you can reward customers who come in regularly for cuts, color, highlights, etc. Establishing a referral reward system is a great way to reward customers who refer friends and colleagues to your practice. You can also reward customers who leave generous tips, or first-time customers in order to encourage them to return. Now, the question is, what kinds of rewards are appropriate for clients? Discounts are one of the most appreciated of all rewards. For example, customers might receive a 20 percent discount on services if they refer a friend. You can offer discounts in person or online as coupons. Coming up with a reward system that includes the community is a great way to grow your business. For example, run contests through a Facebook page or personal website. Stylists might have a raffle, or a client referral contest. Stylists should encourage people to participate and have fun! Another great way to engage customers in a reward scheme is to have special anniversary appointments. Birthday specials are an excellent way to make clients feel appreciated, and like they matter to your salon. Offer clients free samples or discounts on services, or even go above and beyond and get a coffee and muffin from the local café. Another option is to set up a system so that after ever ten or so appointments, clients receive something as a thank- you. Lastly, stylists can do something extra to mark special events. If styling clients for a wedding, anniversary, or other special event, offer something for the big day. For example, stylists could offer a bride a blue ribbon or hairclip. Or it could be a lovely card to wish them all the best.
Clients want to be thanked! There is no other way to say this. While it’s true that stylists provide a professional service, people still want to be thanked for their patronage. Stylists should remember to find a way to thank all your clients on a regular basis. Helpful tips To show appreciation, stylists can: 1. Set up a thank-you system on their website or Facebook page. At the end of each day, stylists can post a thank you to those clients who came in. Stylists don’t need to mention people by name. A simple thank you is enough: “A big thanks to all my customers today. It’s always great to see you and I hope you appreciated our services today. We look forward to seeing you again soon. Have a great evening!” 2. Type up a list of tips for daily hair care and hand it out to clients after their treatment is complete. In this way, they don’t have to remember what said the stylist said, they have it in writing. 3. Set up an advice system on their a Facebook page or website. Remind clients they can check in regularly for hair care tips, nail tips, and other personal care information. Take the time to look into this. Find some good articles the clients can read, or the latest book they might want to purchase. 4. Thank clients and smile at the end of a service. Nothing pleases people more than an honest, kind smile. It says someone appreciate their time and their business. To increase client retention, give them a great reason to return. One of the best ways to do this is to communicate with a new client shortly after their first visit. Stylists need to let them know just how valuable they are to the salon. They need to feel like they are part of the salon family.
UNDERSTAND AND MEET CLIENT EXPECTATIONS
3. There is no such thing as “just doing a job.” A stylist’s job is their career. It is part of who they are in this world (but certainly not everything). The way a stylist performs their job helps to determine the kinds of loyalty they earn from clients/customers and the possibilities for advancement. 4. When stylists offer the best services they can within the scope of their abilities, they set themselves apart by being exceptional. Services a stylist provides helps them to differentiate themselves from others. 5. When stylists provide exceptional service, it means they go beyond what is expected of them. It is about surprising and delighting, customers. This opens the door for lifelong clients who often become referral sources.
One of the hallmarks of professionalism is that stylists provide only the services they are capable of offering. Services are divided up for a reason. They’re organized according to peoples’ skill sets. If someone is an expert colorist, then it’s likely they will focus on offering that specific service. If someone is an expert stylist, then they are better-suited to provide this service. So, how does a stylist meet client expectations at the same time as staying within their comfort zone, and within their scope of abilities? Helpful tips Stylists should: 1. Set up the boundaries or parameters of the work they will be doing when first hired by a salon. 2. Describe and prove through proper documentation their scope of abilities and professional training during hiring. These discussions provide a framework (or a foundation) for the work stylists will do and the services they will provide. That may change over time, but it may not.
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Book Code: CIL0725
EliteLearning.com/Cosmetology
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