make learning experiential for them. Allow them to bring in family and other models for practice cuts with your constructive feedback. Gen Xers will relate to role playing and cooperative learning experiences. Trainers should use a variety of presentation methods while highlighting the key points and move on.
or lecturing them on principles and theories. They should encourage and nourish their imaginations. Educators should focus on outcomes rather than techniques. This advice may be hard for some educators to implement within the field of Cosmetology, but the bottom line must be clear: client satisfaction (and repeat customers) are the goal. Educators should do whatever they can to Millennials This group comprises the 72 million people who were born around 1979 through 1996. As with their parents, this group represents a demographic tidal wave that will shape trends, attitudes, and commerce for much of the early 21st century. Generation Y is sometimes used to describe the early years of the Millennials, and this subsection does convey some different characteristics, but we don’t think there’s enough differences to be significant in this context. People in this group are more difficult to characterize than their predecessors. They tend to reject stereotypes and labels. It has been suggested that they will also reject advertising that sells a product or service specifically to men or women. This suggestion is based on the prediction that, as this generation reaches adulthood, the young men will be more likely to wear jewelry and try hair color, whereas the young women will likely have their own toolboxes; gender roles are becoming less important to them. Some common characteristics and beliefs that apply to Millennials: ● They tend to question traditional racial categories because many of them are of mixed races; they are diverse. ● They believe that minority and ethnic groups get too little respect; they are united in their support of affirmative action. ● They are optimistic but believe the American dream is a myth, even though they agree that America is the land of opportunity. ● Many believe they will die by violent means. ● They grew up in more varied family arrangements that may have not included a father. ● They believe that their parents are cool and they have current musical tastes. ● They value their parents’ opinion about sex, spending money, and drinking alcohol. ● They are self-confident. ● They have a sense of duty. ● They are liberal. ● They spend money on whatever they want whenever they want it. Who is Generation Z? First, we have to understand the characteristics of the Generation Z population. The Workforce Institute at Kronos Inc surveyed over 3,000 members of Generation Z worldwide, and got lots of useful information! Let’s understand their perceptions: ● 32 % believe they are the hardest working generation ever. ● 39% feel high school and 42 % feel college didn’t prepare them enough for the workplace.(Full Report: Generation Z in the Workplace: https:// workforceinstitute.org/wp-content/uploads/2019/11/ Full-Report-Generation-Z-in-the-Workplace.pdf) ● The good news: even though they don’t think it will be easy, they are confident they can work hard and be successful. According to a Monster survey, 76% of respondents feel that they are in control of their career
● They respond to advertising on the Internet and are trendy. ● They are tenacious. Teens in the last decade of the 20th century were divided into the “haves” and “have nots,” defined according to their access to technology and their ability to acquire important skills early in life. This gap in technology tended to widen the gap between the rich and poor among children and teens. However, nearly half of those children and teens surveyed rated themselves as above average in leadership, popularity, intellect, and social confidence. This generation places a great deal of emphasis on respect. They tend to believe that showing respect for others demonstrates a person’s maturity. They feel respect for others affects whether a society can function as a unit. They are keen to express their identity and dress to stand out as individuals even though they desire to remain part of their “in” crowd. These learners are creative and discerning. They are very quick to state what they like and dislike. They do not buy into insincere sales slogans, fake products, or poor service. Many will take on excessive debt to finance their formal education. Salon professionals need to acknowledge and respect these students’ intelligence and leadership skills. It will be critical for managers to build on students’ creative abilities and be understanding when they state their opinions. Salon professionals need to be exemplary role models, because these students will hold their opinions and ideas in high esteem. In addition to being able to communicate effectively with the various generations found in the workplace, managers must become aware of cultural differences while also allowing all employees to remember and maintain their own culture. Differences can include not only age, but religion, traits, culture, background, sex, and more. Millennials believe everyone can get along, but differences should be and their futures. (https://www.monster.com/career- advice/article/gen-z-boss-0816) ● 90% say reducing their own environmental impact is a priority, according to a Deloitte study (https:// businessrecord.com/MobileContent/Opinion/Opinion/ Article/On-Leadership-Supporting-Gen-Z-and- millennials-in-the-workplace/168/963/98439) ● 77% are involved total of with a charity or other “good cause.” Societal issues are a grave concern, and they firmly believe that small-scale local actions have a ripple effect. (https://www2.deloitte.com/us/en/pages/ about-deloitte/articles/millennial-survey-making-impact- through-employers.html) ● 62% believe that diversity is necessary for a thriving society. They want authenticity and clear values from their employers. (https://www.catalyst.org/wp- content/uploads/2020/02/Trend-Brief_Generation-Z_ FINAL_2.5.2020.pdf) both acknowledged and celebrated. Now, let’s turn our attention to Gen Z.
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