Knowledge of veins and arteries is also fundamental to facial massage because stimulating veins and arteries promotes increased circulation (Figure 9). Veins and arteries work to transport oxygen through the body. Veins carry deoxygenated blood throughout the body and into the heart, while arteries carry oxygenated blood away from the heart to all parts of the body (Milady, 2024). Facial arteries supply blood to the face in certain areas closer to the surface, such as the cheeks, chin, nose, lips, roof of the mouth, and muscles of the face. Arteries mainly affected by facial massage include the posterior auricular, occipital, superficial temporal, external maxillary artery, and common carotids (Cleveland Clinic, 2024; Milady, 2023).
Figure 9: Veins and Arteries Affected by Facial Treatments
Note . Downloaded courtesy of Shutterstock
FACIALS
muscular, respiratory, and cerebral tissues (Culliney, 2023). Facial services include facial massages and treatments using various facial equipment. The following subsections explain the physiological effects of these services and the different modalities used.
Facials are a skincare regimen effective in improving the healthfulness of the skin and its appearance, building self- confidence, and providing relaxation. Relaxation is a vital part of the first step toward the positive physiological effects of facial services (Milady, 2023). One hour of a facial is more stimulating in physiological relaxation than one hour of resting, showing physiological benefits within the cardiac, Physiological effects of facial massage The face contains several organs and tissues that experience physiological changes during facials, such as salivary glands, lymphatic glands, muscles, nerves, and skin (Ohkawa et al., 2023). When beauty professionals perform facial massages, they utilize mechanical and manual manipulation techniques to increase blood circulation and cell metabolism, relieve pain, promote product absorption, firm facial muscles, and promote healthier skin (Milady, 2023). To obtain maximum results from facial massages, professionals must comprehensively understand the point of the skin where pressure can be applied to establish contraction of the muscles (Milady, 2023). These areas are known as the motor points. Proper manipulation of the motor points will relax the client and establish the following physiological benefits : ● Nerves soothed. Physiological effects of facial treatments Facial treatments are either preservative or corrective services that help improve the appearance, tone, and texture of the skin. Preservative facial treatments help maintain the skin's health by relaxing nerves, increasing blood circulation and metabolism, activating skin glands, and correctly cleansing the skin. Corrective facial treatments assist in minimizing certain skin conditions, such as oiliness or dryness, minor acne, comedones, and aging lines (Milady, 2023). ● Blood circulation increased. ● Skin structures nourished. ● Skin gland activity increased. ● Skin softened and more pliable.
● Pain relieved (Milady, 2023). Due to the seriousness of facial massages; physiological effects, precautions must be taken and specific cautions must be considered. All treatments involving stimulation of tissues, organs, and body systems should only be performed after considering and identifying any possible contraindications. According to Merriam-Webster, contraindications make a service, procedure, or treatment inadvisable. Contraindications preventing facial massage include: ● Skin sensitivity to products and topical peeling agents. ● Skin disorders. ● Contagious diseases. ● Skin irritation, sunburn, or severe redness. ● Open sores, lesions, or abrasions. ● Uncontrolled diabetes. ● Uncontrolled or severe hypertension.
Preservative and corrective facial treatments are performed using facial products and various facial equipment (Milady, 2023). The quality of a good skincare routine is determined by the products used. A good skincare routine helps maintain the skin's condition and youthfulness, provides preventive care, and gives a boost of confidence. Suitable skin care methods include a cleanser, toner, moisturizer, sunscreen, exfoliator, and serum.
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